North America's Art and Culture Scene


Promoting Art Through Travelling Shows

Many museums and art centers have displays that are permanent. These are generally part of the local culture. School field trips are often made to acquaint children with these displays. They are used as a way to teach history and social studies. Some museums are so popular, and provide such good deals to schools, that they are the subject of yearly field trips. Many children have visited a local museum every year they have attended school.

Admission and sponsors are two ways museums and art centers survive financially. Sponsors will generally fund large projects. Admission fees often cover many of the daily costs of building maintenance and operations. In order to make a profit, many museums and art centers book traveling art shows. These are used to draw crowds of people who do not normally spend time in these cultural centers. They are special events that are used to bring in additional revenue.

Large events for museums and art centers are often built around famous art or historical displays. World tours have been popular for many art shows. The display for King Tutankhamen traveled throughout the world for years before returning to Egypt. It is packed up and shipped to museums every few years. This allows local museums and the country of Egypt to enjoy enhanced revenues. The shows bring in many new customers for local museums through admission fees. Sponsors generally pay a fee to the country to be allowed to book the display.

Art shows that travel must draw huge crowds to be financially successful. Sales are in the form of admission fees, but these generally go to the museum or art center that hosts the display. Sponsors are an important part of making these shows profitable. They are drawn by the large amount of promotion that goes into these shows. The sponsors are generally corporations, and they count on having their name and logo prominently displayed in conjunction with the name of the show. For them this is a good marketing strategy.